Taking your privacy seriously


See more info on our ABOUT US page

How seriously do we take your privacy?


Meadowgate Ltd commits to uphold the privacy rights of it’s customers using its website Site and using its services.

Our privacy policy (“Policy”) explains how we collect, store and use your personal data when you browse USwim.co.uk Site (the “Site”), purchase from us or otherwise provide your personal data to us. These terms will apply regardless of how the Site is accessed and will cover any technologies or devices by which we make the Site available to you.

You must read this privacy policy carefully and we recommend that you print and retain a copy for your future reference. By browsing or otherwise using this Site, you must have read this Policy.

This Policy provides you with details about the types of personal data that we collect from you, how we use your personal data and the rights you have to control our use of your personal data.

Important Information

USwim and USwim.co.uk are both a trading name of, and owned by, Meadowgate Ltd, a company registered in England and Wales (company registration number 14071709).  Our registered office is Office 5, The Forest Rock Offices Leicester Road, Whitwick, Coalville, Leicestershire, United Kingdom, LE67 5GQ

As such, USwim, USwim.co.uk, “we”, “us” and “our” on this page and all others, including all sections of our Terms and Conditions, relate to Meadowgate Ltd.

For the purposes of the General Data Protection Regulation (Regulation (EU) 2016/679, the “GDPR”), Meadowgate Ltd is the “data controller” (as defined in the GDPR) of the personal data, when it determines the purposes and means of the processing of personal data.

In addition, under the GDPR, ‘personal data’ means any information relating to you and that identifies you, directly or indirectly; and  ‘processing’ means any operation or set of operations which is performed on personal data or on sets of personal data.

All copyright, intellectual property rights or other rights are either owned by or licensed to Meadowgate Ltd. If you acquire any copyright or other intellectual property rights in the Site (whether by operation of law or otherwise), then you agree to assign those rights to us (including any rights you may have in user generated content that you submit through the Site) on a worldwide basis absolutely to the fullest extent permitted by law. You will also unconditionally and irrevocably waive any and all moral rights you acquire in or to the Site.  You further agree to execute all such documents and do all such acts and things as we may reasonably require in order to assign any such rights to us and to waive any moral rights you acquire in or to the Site.

What personal date do we collect from you and why

We collect personal data, either directly from you, most of the time obtained through forms on our Site, or indirectly when you interact with us.

When we collect personal data through forms and submitted data.  Some of the personal data we request from you are either necessary for us to perform a contract between you and us, or to provide you with a service you have asked for, or to comply with legal requirements.  Where a data field request is made with an asterisk (*), the data is mandatory.  If you do not provide the personal data marked with an asterisk, this may affect the goods and services that we can provide.

We collect and process personal data for the following purposes:

  • Customer service and relationship management.  This is collected to identify data such as your name and your contact details;
  • Management of the after-sale service where we may make requests regarding our services, products or our brand if you contact us;
  • Management of your orders or subscriptions.  This is where we collect information such as your name, e-mail address, address, billing or delivery address where relevant, telephone number, product or services selections, credit card or other payment information;
  • Sending commercial communications, such as newsletters and offers, primarily to your email address
  • Management of promotional offers where we collect data such as your name, e-mail address or telephone number;
  • Management of the customer reviews of services or products for which we collect at least your e-mail address and any other information you provide relating to such reviews or other comments;
  • Analysis of our Site via some cookies or other technologies allowing us to collect information about your online browsing, such as information regarding your browser type, the country code where your device is located, the pages of our Site that were viewed during your visit, the advertisements you clicked on, and any search terms that you entered on our Site.

The Legal basis for us processing your personal data is as follows:

  • Processing of data relating to customer relationship management and management of your orders are either based on the performance of a contract between you and us (e.g. when you create an account with us, take out a subscription for services or you order a product from us), or based on our legitimate interests (transaction security helps us to prevent fraud);
  • Processing of data linked with the sending of commercial communications are based on your specific consent;
  • Legal basis to process data in view of the organization of competitions or promotional operations is the performance of a contract between you and us (to allow you to participate to such operation);
  • When you send a request regarding our services, products or our brand or for the management of the customer reviews on products, processing of your data is based on your specific consent;
  • Processing linked to the performance of our Site and the development of statistics is based either on our legitimate interests for the cookies used to improve our Site and to ensure it functions properly and it is secure and safe, or on your specific consent for all the other cookies (to send targeted advertising or to propose tailored services, to run statistics). For more information, please refer to our “The usage of cookies” below section.

Who can access your personal data

All personal Information is treated as confidential.  Protecting your privacy is important to us and we do not share your personal data with any third parties other than for the limited reasons specified below, however, we do not include selling, renting, sharing, or otherwise disclosing personal information for commercial purposes in violation of the commitments set forth in this Policy.

We will only disclose data to:

  • Government bodies and law enforcement agencies to comply with legal obligations or protect some rights,
  • Successors in title to our business (in the case of a transfer of assets or if we sell any or part of our business).

We share personal information internally with the wider company (i.e Meadowgate Ltd) or other internal entities which follow practices at least as protective as those described in this Privacy Policy.

How we store your personal data

We will keep your personal data for as long as we need it to achieve the purpose for which it has been collected or to meet our legal obligations.

  • We keep the data relating to the creation of an account or subscription until you request us to delete it or after a certain period of user inactivity (as defined by our internal retention policy, for a maximum period of 3 years);
  • Data relating to service subscription or product orders, either through a customer account or via the guest checkout, will be kept for the duration of our contractual relationship linked to the management of the order;
  • When you take part to competitions or promotional operations, your data will be kept for the duration of such operation;
  • Data relating to your subscription to our newsletter will be kept until you request us to unsubscribe or delete it or after a certain period of user inactivity (as defined by our internal retention policy, for a maximum period of 3 years);
  • When you send us a request regarding our services, products or our brand, your data will be kept for the time necessary to handle such request;
  • Personal data within cookies set on your terminal will be kept for as long as we need it to achieve the purpose for which it has been collected (e.g. session identification cookies are just kept for the duration of the ongoing session), and for a maximum duration of 13 months.

We might keep some personal data for a longer time to comply with legal or regulatory obligations (e.g. to meet our obligations linked with invoicing) or to protect our legitimate business interests (e.g. to bring a claim before the Court).

Usage of our Site

Your use of this Site must always be lawful.  Your use must be in such a way that infringes the rights of anyone else or restricts or inhibits others enjoyment of the Site.   You are permitted to download and print content from our Site solely for your own personal use or internal business purposes.  However, you may not, for any purpose, copy, reproduce, use or otherwise deal with any content on the Site, or Modify, distribute or re post content on our Site.  You are not permitted to use our Site or other content for any other purpose other than for your own personal use or internal business purposes without our prior written consent.  No part of our Site may be replicated or used for any commercial purpose whatsoever.

The usage of cookies

Through our Site, we receive and store certain types of information whenever you interact with us.  When accessing our Site, information about your browsing may be saved in some “cookies” files installed on your device.  We issue these cookies to facilitate navigation on our Site.  They can also be issued by our providers in order to offer you personalised advertising when you access other Sites.  In addition, some cookies may be on different areas on our Site, displaying advertising content from third-parties advertisers on your device.  Please note that only the issuer of a cookie may read or modify information contained therein.

Cookies we install on your device allow us to recognize your browser when you connect to our Site.

We issue cookies for the following purposes:

  • To establish traffic statistics (number of visits, page views, abandonment during the order process) to monitor and improve the quality of our services;
  • To adapt the presentation of our Site to the display preferences of your terminal;
  • To memorise information entered in forms, manage and secure access to specific and personal places such as your account, manage your shopping cart. We may send you e-mails to keep you informed of the status of your order: you can unsubscribe at any time by clicking on the unsubscribe link in each email;
  • To provide you with content, including advertising, related to your interests and customize the offers we send you.

When you access our Site, one or more cookies from our providers (“third-party cookies”) may be placed on your device via the pages of our Site or via content displayed in our advertising spaces.  The cookies placed on our Site by the providers we use to promote our activities and our offers are designed to:

  • Identify the services or products seen or purchased on our Site in order to personalize the advertising offer sent to you when you access other Sites;
  • Send you USwim.co.uk offers by email if you have authorized them when registering.

The cookies contained in the advertising spaces of our Site are intended to establish statistics on advertisements (such as how many times it was displayed, which advertisements were displayed, number of users having clicked on each advertisement)

The issue and use of cookies by third parties are subject to the privacy policies of these third parties. We have no access or control over third-party cookies. However, we make sure that the partner companies treat the information collected on our Site exclusively for our needs and in compliance with any applicable regulations.

You are able to refuse third-party cookies by an appropriate setting of your browser. Any setting can modify your browsing on Internet and your conditions of access to certain services requiring the use of Cookies.  You can configure your browser software so that cookies are saved in your device or, in order they are rejected, either systematically or according to their issuer.  You can also configure your browser so that the acceptance or rejection of cookies is offered to you punctually, before a cookie is likely to be registered in your device.

If your browser is set to refuse all cookies, you will not be able to make purchases or take advantage of essential features of our Site, such as keeping products in your cart or receiving personalized recommendations. The configuration of each browser is different. It is described in the help menu of your browser, which will allow you to know how to change your wishes for cookies.

You can find more information on how to have control over cookies on http://www.aboutcookies.org.uk/

Keeping your account secure

It is your responsibility to maintain the security and confidentiality of any password to any account that you create and any activities that you undertake within it.   We shall not be liable to any person for any loss or damage which may arise as a result of any failure by you to protect your password, account or order related emails and communication.

We are committed to offering our customers a safe and secure environment. Whilst we take appropriate technical and organizational measures to safeguard the personal data that you provide to us, no transmission over the Internet can ever be guaranteed secure. Consequently, please note that we cannot guarantee the security of any personal data that you transfer over the Internet to us.

If you are using a computer or terminal in a public location, we recommend that you always log out and close the Site browser when you complete an online session for your security. In addition, we recommend that you take the following security measures to enhance your online safety:

  • Keep your account passwords private. Remember, anybody who knows your password may access your account.
  • When creating a password, use at least 8 characters. A combination of letters and numbers is best. Do not use dictionary words, your name, email address, or other personal data that can be easily obtained. We also recommend that you frequently change your password. You can do this by the settings in your account
  • Avoid using the same password for multiple online accounts

Links to external / ‘third party’ Sites

Certain links within the Site may be to other unrelated third-party companies. We will never share your personal information with those third-party companies.

Links provided on our Site to third party Sites are provided as a convenience to you and we do not control those sites or their privacy practices, which may differ from ours. We do not endorse or make any representations about any third-party sites that may be accessible through this site. We encourage you to review the privacy policy of any company before submitting your personal information.

The data you choose to give to unrelated third parties is covered by their privacy policies. Some third-party companies may choose to share their personal data with us; that sharing is governed by that third party’s privacy policy.

We cannot be responsible for personal data that third parties may collect, store and use through their Sites. You should always read the privacy policy of each Site you visit carefully.

Scam & False Emails

We will never ask you to confirm any account or credit card details via e-mail. If you receive an e-mail claiming to be from us asking you to do so, please ignore it and do not respond.

Should you require such an email, we ask that you forward it to our security team at security@uswim.co.uk

Transaction Security & Fraud Prevention

To provide you with the best services and to allow you a secure experience regarding the payment and the delivery of your orders, we will use some of your data in order to prevent and to avoid any misuse of this Site.

We use three companies to process any transactions that are made on our Site.  These are GoCardless, PayPal and SumUp.  These service suppliers may test such data on an automated basis.

This data may relate to data regarding the implementation of the contract (purchased services or items, personal information, payment method and banking data).

Following such test and depending on the result, we may decide to implement any relevant security measures or, when the transaction security can’t be ensured, we may decide to cancel the order. In case of an incident, such as fraudulent use of the means of payment or fraud with the delivery, the data relating to the order will be held with our transaction processors.

In the case you withdraw your consent to the processing of your personal data regarding transaction security, you may no longer be able to use the Site or to place an order.

The rights you have relating to your personal data

You have the following rights at any time to request access to personal data that we hold about you; request from us rectification of any personal data that is inaccurate or incomplete; request erasure (‘right to be forgotten’) of personal data if these data are no longer necessary in relation to the purposes for which they were collected or otherwise processed or if you withdraw your consent (we might have to keep some personal data to meet legal requirements or legitimate interests though).

The right to obtain restriction of processing where one of the following applies:

  • If you have contested the accuracy of your personal data, processing shall be restricted for a period enabling us to verify such accuracy,
  • When processing is unlawful and you oppose to the erasure of your personal data and request the restriction of their use instead,
  • If we no longer need the personal data for the purposes of the processing but they are required by you to establish, exercise or defend your legal claims,
  • When you have objected to processing based on legitimate interests, processing shall be restricted for a period enabling the verification whether our legitimate grounds override yours.

You have:

  • The right to object, on grounds relating to your particular situation, where processing of your personal data is based on our legitimate interests. You also have the right to object at any time to processing for direct marketing purposes (including profiling to the extent that it relates to such direct marketing);
  • The right to data portability, meaning you have the right to receive the personal data we hold about you in a structured, commonly used and machine-readable format and you have the right to transmit those data to another controller where the processing is based on your consent or on a contract and is carried out by automated means. You have also the right to have your personal data transmitted directly from us to another controller where technically feasible;
  • The right to opt out of any marketing communications that we may send you by clicking on the unsubscribe link at the bottom of any e-mail we have sent to you or, alternatively, by contacting us using the following contact details: contact@uswim.co.ukor: Data Protection, USwim, Meadowgate Ltd, Meadowgate House, 29 Main Street, Loughborough, LE129TA.
  • The right not to be subject to a decision based solely on automated processing including profiling, which produces legal effects concerning you or similarly significantly affects you (unless if this decision is necessary for entering into, or performance of, a contract between you and Uniqlo or is based on your explicit consent);
  • The right to lodge a complaint with a supervisory authority if you have reasons to think that your rights on your personal data are infringed by us.

Note that we may ask you additional information necessary to confirm your identity to exercise your rights.

Questions or concerns relating to our privacy policy

If you have any questions or concerns relating to this Policy or any other privacy-related questions or if you would like to exercise any of your rights above described, please contact us at contact@uswim.co.uk Or by writing to the following address:

Data Protection, USwim, Meadowgate Ltd, Meadowgate House, 29 Main Street, Loughborough, LE129TA

If you wish to contact our Data Protection Officer, please contact dpo@meadowgate.co.uk

Changes made to our privacy policy

Our business is constantly changing and our Privacy Policy will also adapt and as necessary. You should check our Site frequently to view recent changes. Any changes to the Privacy Policy will be posted on the Site and the date at the bottom of this Policy will be amended to reflect when it was last revised.

Update History of Privacy Policy

  • Revision 30/4/2023

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